Sustainability is a theme that we are very passionate about as a company and we were pleased to have partnered with Johnnie Walker and renowned artist Victor Ehikhamenor on a campaign, geared towards the brand’s walk to a more sustainable future.
The campaign features “Air Ink”, the very first of its kind made from recycled carbon emissions.
The inspiration behind this iconic bottle designed by Victor was drawn from the city of Lagos, Nigeria.
Featuring Victor, the brand and the ink, we also produced a short documentary positioned to highlight the city of Lagos through Victor’s art and the brand’s role in it’s bid for a more sustainable future.
